Staff Writer
Ahmedabad: Samarth E-Mobility Pvt. Ltd. on Tuesday unveiled Avore Electric, its new electric mobility brand, as the company prepares to enter India’s fast-growing electric two-wheeler market with a range of motorcycles targeted at the mainstream 125cc-200cc segment.
The launch was marked by the release of a brand film, website and social media platforms, introducing Avore Electric’s positioning around what it describes as “Intelligence Beyond Motion”, a philosophy centred on developing critical vehicle technologies entirely in-house.
The Ahmedabad-based company said it has spent the last three years building a fully integrated technology ecosystem through a team of more than 100 engineers at its dedicated research and development facility. The effort has resulted in the development of over nine key vehicle systems, including a patented battery management system, battery pack, motor, motor controller, power control module, DC-DC converter, onboard fast charger, display system and proprietary operating system.
According to the company, more than 110 intellectual property filings have been made as part of the development programme.
Samarth E-Mobility said the technology foundation of Avore Electric is built on its proprietary AVORE Source technology stack and the AVR vehicle platform, enabling complete control over vehicle hardware, software integration, performance and diagnostics.
The company said its first range of electric motorcycles is being designed for customers in the 125cc-200cc category, one of India’s largest motorcycle segments, with a focus on delivering a practical electric alternative without compromising on performance, reliability and everyday usability.
Commenting on the launch, Priyank Rakholiya, Co-founder of Samarth E-Mobility, said the company was created with the objective of bringing greater intelligence and software-led capabilities to India’s most widely used mode of personal transportation.
“True intelligence cannot be assembled from off-the-shelf components; it must be engineered from the ground up. That’s why we built every critical system in-house,” he said.
The company said it plans to enter the market through a product-led strategy focused on consumer education, vertically integrated manufacturing and a differentiated ownership experience supported by software-driven updates and connected technologies.
Avore Electric’s first products are expected to be unveiled in the coming months as part of the company’s broader market-entry roadmap.
