Staff Writer
Mumbai: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, on Monday introduced the New Bolero range. The price for the new Bolero starts at ₹ 7.99 Lakh (ex-showroom), and the newly introduced top-end B8 variant is priced at ₹ 9.69 Lakh (ex- showroom). The new Bolero Neo starts at ₹ 8.49 Lakh (ex-showroom), with the new top-end variant N11 at ₹ 9.99 Lakh (ex-showroom). With this launch, the Bolero range continues to uphold its iconic appeal with refined aesthetics, enhanced comfort, and modern features.
With a legacy of 25 years and over 16 Lakh satisfied customers, the Bolero remains a versatile SUV. It excels at navigating diverse terrains, from bustling city streets to rugged rural landscapes, offering exceptional adaptability and value.
Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd., said, “The Bolero has stood the test of time, earning its place as one of India’s most versatile and tough SUVs for over 25 years. Building on this enduring legacy, the new Bolero range has been thoughtfully designed to meet the aspirations of a dynamic and rapidly evolving New India. With a perfect blend of toughness, contemporary styling, enhanced comfort, and modern features, the new Bolero and Bolero Neo deliver a powerful SUV experience that shines equally in urban environments and challenging terrains.”
New Bolero
The New Bolero blends bold design, modern features, and enhanced comfort while staying true to its authentic toughness. With a new bold grille, fog lamps, and diamond-cut alloy wheels, the Bolero stands as India’s tough and reliable SUV. Bolder and more stylish, it is ideal for those who value a rugged vehicle with comfort and reliability. Bolero remains the trusted choice for rural youth, entrepreneurs, and families, symbolizing achievement and pride.
Inside, the Bolero offers a new 17.8 cm touchscreen infotainment & music system, steering- mounted controls, and leatherette upholstery with enhanced seat comfort. The advanced ride & handling tech – RideFlo – delivers enhanced stability & control, with improved suspension architecture, engineered for any terrain. The Bolero’s core DNA remains unchanged and uncompromised, powered by the mHAWK75 engine delivering power of 55.9 kW and 210 Nm torque, with body-on-frame construction. New colour option includes Stealth Black, along with existing Diamond White, DSAT Silver, and Rocky Beige.
New Bolero Neo
The New Bolero Neo combines iconic toughness with urban sophistication and is suitable for customers who seek a bold and practical vehicle that offers modern comfort and capability. The sleek new grille with striking horizontal accents and dark metallic grey R16 alloy wheels set the Bolero Neo apart. It features two new interior theme options – Lunar Grey and Mocha Brown – enhancing the overall aesthetic. Bolero Neo caters to youthful, ambitious urban and semi-urban buyers seeking advanced technology, contemporary styling, and enhanced comfort, while upholding the rugged DNA of Bolero.
Comfort is prioritised with leatherette upholstery and enhanced seat ergonomics. The 22.8 cm infotainment system is complemented with a rear-view camera and a USB C-type charging port. The advanced ride & handling tech – RideFlo – along with MTV-CL and Frequency Dependent Damping (FDD) ensure smooth rides even on tough roads, with enhanced steering feedback, precision handling, and improved brake dynamics.
Powered by the mHAWK100 engine delivering power of 73.5 kW and 260 Nm torque, the Bolero Neo includes cruise control and Multi-Terrain Technology (MTT) for enhanced traction over broken roads through a locking differential. New colours include Jeans Blue and Concrete Grey and three dual-tone options, along with existing Diamond White, Stealth Black, Pearl White, and Rocky Beige.
