Staff Writer
Ludhiana: Michelin, the world’s leading tyre technology company, has launched the Michelin Tyre & Service Store in Ludhiana today in partnership with Preet Automobiles. Strategically located on Link Road, Gill Chowk, the new facility enhances consumer accessibility and service excellence for customers in the region. With this addition, Michelin continues to expand its footprint across Northern India, ensuring enhanced accessibility for customers.
Spread across 1500 sq. ft., the dealership offers Michelin’s complete range of premium products and is equipped to provide a comprehensive suite of mobility services. Preet Automobiles, a trusted name in Ludhiana for more than four decades, brings strong technical expertise in wheel alignment, wheel balancing, and two-wheeler tyres and alloy services, making it a reliable and experienced partner for this expansion.
The new facility was inaugurated by Prashant Sharma, National Sales Director at Michelin India.
Commenting on the dealership launches, Mr. Shantanu Deshpande, Managing Director, Michelin India said, “North India has been a crucial market for Michelin’s growth strategy and Ludhiana presents a strong opportunity for us with its growing base of premium and luxury automotive enthusiasts. The launch of this new Michelin Tyre & Services Store reinforces our commitment to expanding our retail network and improving customer access to Michelin’s premium products and services, catering to the growing demand. Through our partnership with Preet Automobile, we aim to deliver a truly premium and reliable experience for our consumers.”
The expansion aligns with Michelin’s broader strategy to introduce its Made-in-India passenger car tyre range, enabling the brand to serve customers with greater proximity and agility.
Preet Automobiles is known for its strong industry reputation, skilled technical expertise, and commitment to delivering premium services to vehicle owners. The partnership aligns with Michelin’s focus on providing superior mobility experiences built on safety, durability, and high performance.
