Staff Writer
Bengaluru: Scania Commercial Vehicles India Pvt. Ltd. On Thursday announced the appointment of GMMCO Limited, part of the CKA Birla Group, as its new authorized dealer partner for Northern, Eastern and Central India. This partnership marks a key milestone in Scania’s renewed India growth strategy, reinforcing its commitment to strengthen regional coverage, enhance customer experience, and drive expansion across all business segments.
Under this arrangement, GMMCO will be responsible for sales and service support for projects located across the Northern, Eastern and Central regions of India, while PPS Motors will continue to represent Scania in the Southern and Western territories. This strategic allocation ensures seamless national coverage, enhanced customer support, and faster response times, enabling Scania to deliver an even higher standard of service across the country.
This collaboration represents Scania’s transition from a direct sales model to a fully dealer-driven ecosystem. Going forward, Scania will focus on product planning, innovation, and lead generation, while its dealers will independently manage sales, service, invoicing, documentation, aftermarket operations, demo fleets, and inventory. This decentralized approach enhances operational agility, improves accountability, and ensures customer-centric responsiveness through dedicated regional expertise.
Mr. Silvio Munhoz, Managing Director, Scania Commercial Vehicles India Pvt. Ltd., commented, “The appointment of GMMCO marks an important step in Scania’s India growth journey. GMMCO’s strong industry presence, wide service network, and customer-first philosophy make them an ideal partner as we expand into new markets and business areas. This partnership reinforces our long-term vision for India and lays a solid foundation for our next phase of growth, driven by the Scania Super range and our focus on sustainable transport solutions.”
Driving a Shift from Selling Products to Delivering Complete Solutions
Keeping in line with Scania’s global strategy of selling solutions rather than products, this partnership underscores the company’s commitment to offering end-to-end value propositions that go beyond vehicle supply. Scania’s solution-based approach encompasses application-specific product selection, tailor-made service and maintenance packages, customized financial solutions, and continuous performance optimization through connected services. With the appointment of GMMCO, Scania aims to accelerate this “solution sales” concept through a dedicated, focused, and customer-oriented dealer network, ensuring that every Scania customer receives a transport solution precisely tailored to their operational and financial needs.
Mr. Chandrashekar V, Managing Director & CEO, GMMCO Ltd., added, “We are delighted to partner with Scania, a global leader synonymous with innovation, performance, and sustainability. This collaboration reflects GMMCO’s commitment to delivering comprehensive, technology-driven solutions that empower our customers across sectors. With our deep industry reach, strong service infrastructure, and relentless focus on operational excellence, we are confident of driving Scania’s next phase of growth in India and creating exceptional value for our shared customers. “
Scania’s expanding dealer network will cater to a wide spectrum of business segments, including construction, long haulage, mining, and special applications, thereby reaching a broader customer base with complete transport solutions. Both GMMCO and PPS will operate within their respective territories to provide focused regional engagement, enhanced customer access, and strong aftermarket support.
