{"id":3254,"date":"2025-06-03T08:36:15","date_gmt":"2025-06-03T08:36:15","guid":{"rendered":"https:\/\/automobilitymag.com\/?p=3254"},"modified":"2025-06-03T08:36:16","modified_gmt":"2025-06-03T08:36:16","slug":"yulu-debuts-in-zirakpur-with-north-indias-first-partner-model","status":"publish","type":"post","link":"https:\/\/automobilitymag.com\/index.php\/2025\/06\/03\/yulu-debuts-in-zirakpur-with-north-indias-first-partner-model\/","title":{"rendered":"Yulu debuts in Zirakpur with North India\u2019s first partner model"},"content":{"rendered":"\n<p>Staff Writer<br>Bengaluru: Yulu, India\u2019s largest EBITDA-profitable shared electric mobility company, has launched its services in Zirakpur in Punjab\u2019s Mohali district, marking its first franchise partner-led foray in North India. SP NexGen, a venture by mobility entrepreneur Sahil Goyal, will deploy and manage Yulu\u2019s full-stack mobility ecosystem \u2013 including its purpose-built DeX goods mobility EVs and technology platform \u2013 with Yulu\u2019s support.<\/p>\n\n\n\n<p>This launch heralds the expansion of Yulu\u2019s franchise model \u2013 the Yulu Business Partner (YBP) initiative \u2013 in the country\u2019s North, after successful rollouts over the past year across Central, South, West and East India.<\/p>\n\n\n\n<p>Considered a gateway to Punjab, Zirakpur\u2019s strategic location between Chandigarh, Panchkula and Ambala makes it a high-potential launchpad for future-ready mobility solutions. The new offering will serve Chandigarh Tricity\u2019s growing demand for grocery and food delivery by unlocking sustainable, eco-friendly and cost-effective EVs for brands and gig workers in the region. SP NexGen\u2019s vast market knowledge, combined with Yulu\u2019s IoT-enabled smart hardware, innovative technology and robust support ecosystem, will provide a compelling alternative to existing mobility options across the Tricity.<\/p>\n\n\n\n<p>Yulu and SP NexGen will initially deploy DeX GR EVs in Zirakpur, followed by Peer Muchalla and Kharar, with plans to maximise the penetration of rental EVs in and around Chandigarh Tricity.<\/p>\n\n\n\n<p>Speaking on the expansion, Amit Gupta, Co-founder &amp; CEO of Yulu, said, \u201cChandigarh Tricity is a fast-emerging urban centre and an ideal starting point for our expansion in North India. With Sahil Goyal as our partner, we\u2019re confident in our ability to accelerate EV adoption in the region, starting with Zirakpur. The Tricity\u2019s dynamic growth, demand for green logistics, and policy support for EVs align well with Yulu\u2019s mission to build a cleaner, more efficient urban mobility ecosystem.\u201d<\/p>\n\n\n\n<p>He added, \u201cWith this launch, Yulu is present in ten cities, including six through our YBP partners. We remain committed to collaborating with entrepreneurs across India to democratise clean, accessible and sustainable mobility alternatives.\u201d<\/p>\n\n\n\n<p>Yulu\u2019s comprehensive support to its partner includes training on the operations and growth playbook, unit economics, profitability pathways and enterprise collaboration. Ahead of the launch, pilot deployments were conducted in various brands\u2019 dark stores in Zirakpur to validate product-market fit. Yulu has also facilitated direct business linkages with Swiggy, Zomato, Zepto and Blinkit to ensure early-stage success.<\/p>\n\n\n\n<p>Commenting on the partnership, Sahil Goyal, Founder of SP NexGen, said, \u201cWe are proud to join hands with Yulu to introduce their industry-leading shared EV mobility solution in Zirakpur and the larger Chandigarh Tricity region. With the growing demand for sustainable delivery, we see a huge opportunity to create impact at scale. Yulu\u2019s cutting-edge technology, strong operational support, and agile approach have made this partnership extremely promising. Our goal is to \u2018Yulu-fy\u2019 the roads of Zirakpur and beyond by enabling an efficient and future-ready delivery ecosystem that supports businesses while reducing environmental impact.\u201d<\/p>\n\n\n\n<p>India\u2019s leading battery as a service (BaaS) company Yuma Energy will power the fleet with two swapping stations. Additional Yuma Energy stations and alternative energy solutions will be deployed as demand scales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Staff WriterBengaluru: Yulu, India\u2019s largest EBITDA-profitable shared electric mobility company, has launched its services in Zirakpur in Punjab\u2019s Mohali district, marking its first franchise partner-led foray in North India. SP NexGen, a venture by mobility entrepreneur Sahil Goyal, will deploy and manage Yulu\u2019s full-stack mobility ecosystem \u2013 including its purpose-built DeX goods mobility EVs and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[106],"tags":[],"class_list":{"0":"post-3254","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-electric-vehicles-evs"},"_links":{"self":[{"href":"https:\/\/automobilitymag.com\/index.php\/wp-json\/wp\/v2\/posts\/3254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automobilitymag.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automobilitymag.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automobilitymag.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/automobilitymag.com\/index.php\/wp-json\/wp\/v2\/comments?post=3254"}],"version-history":[{"count":1,"href":"https:\/\/automobilitymag.com\/index.php\/wp-json\/wp\/v2\/posts\/3254\/revisions"}],"predecessor-version":[{"id":3256,"href":"https:\/\/automobilitymag.com\/index.php\/wp-json\/wp\/v2\/posts\/3254\/revisions\/3256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automobilitymag.com\/index.php\/wp-json\/wp\/v2\/media\/3255"}],"wp:attachment":[{"href":"https:\/\/automobilitymag.com\/index.php\/wp-json\/wp\/v2\/media?parent=3254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automobilitymag.com\/index.php\/wp-json\/wp\/v2\/categories?post=3254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automobilitymag.com\/index.php\/wp-json\/wp\/v2\/tags?post=3254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}