Staff Writer
Bangalore: Greaves Cotton has appointed Santosh Singh as Chief Strategy and AI Officer. He will be based in Mumbai and will lead strategy, transformation, AI-led enterprise capability building and business excellence for the Greaves Cotton Group.
Singh comes with over two decades of experience in strategy, business excellence, innovation, and AI-led enterprise transformation. He joins Greaves Cotton from Tata Technologies (TTL), where he served as Global Head – Marketing and Business Excellence. During his tenure there, he co-led the enterprise GenAI roadmap and developed use cases focused on customer engagement and productivity.
His primary mandate is to drive the Greaves.NEXT strategy, the company’s roadmap for growth across the energy, mobility and industrial solutions sectors.
In his new role, Singh will focus on accelerating growth for Greaves Technologies (GTL), developing an enterprise-wide AI roadmap, and establishing partnerships with hyperscalers and AI labs.
Parag Satpute, Managing Director & Group CEO, Greaves Cotton, said, “We are pleased to welcome Santosh to the leadership team. His extensive expertise in strategy, digital transformation, and AI will play a significant role in shaping Greaves’ next phase of growth. His global experience will further strengthen our innovation roadmap and support our long-term business priorities.”
Singh will also work across business units to incubate and scale growth vectors and lead business excellence initiatives.
In his new role, Singh will oversee strategy development, transformation initiatives, AI-driven enterprise capability building, and business excellence across the group. His primary mandate centers on executing Greaves.NEXT, the company’s strategic roadmap for growth across its three core business areas: Energy, Mobility, and Industrial Solutions.
Singh’s responsibilities include accelerating growth for Greaves Technologies Limited, developing a comprehensive enterprise-wide AI roadmap, and establishing partnerships with major cloud service providers and artificial intelligence research organizations.
“His extensive expertise in strategy, digital transformation, and AI will play a significant role in shaping Greaves’ next phase of growth,” said Parag Satpute, Managing Director and Group CEO of Greaves Cotton Limited. “His global experience will further strengthen our innovation roadmap and support our long-term business priorities.”
The appointment brings significant experience to Greaves Cotton. Singh has accumulated over 24 years of professional experience spanning strategy development, business excellence, innovation, and AI-led enterprise transformation initiatives.
Most recently, Singh served as Global Head of Marketing and Business Excellence at Tata Technologies, where he co-led the enterprise generative AI roadmap. His work there included developing customer-focused and productivity-enhancing use cases, as well as facilitating innovation workshops involving global hyperscalers and clients.
At Greaves Cotton, Singh will work across business units to identify and scale new growth opportunities while championing business excellence initiatives throughout the organization.
Greaves Cotton Limited, with a history spanning over 165 years, operates as a diversified engineering company providing innovative and sustainable solutions across multiple sectors. The company is recognized for its precision engineering and technology leadership, with operations in Energy Solutions, Mobility Solutions, and Industrial Solutions.
The company maintains its position as one of India’s largest manufacturers of single-cylinder diesel engines and was a pioneer in introducing these engines for microcar applications in European markets. Greaves Cotton also maintains longstanding partnerships with India’s armed forces, supplying products for defense and naval applications.
The company’s portfolio includes investments in Greaves Electric Mobility Limited, which manufactures electric two-wheelers and three-wheelers for passenger and cargo transportation, and Greaves Finance Limited, which operates ev.fin, a financing platform focused exclusively on electric vehicle purchases.
