Staff Writer
Noida: Bridgestone India has strengthened its presence in Uttar Pradesh (West) with the launch of a new Bridgestone Select Store in Sector 101, Noida. The outlet, Tyre Shoppe India Pvt Ltd, was inaugurated today by Rajiv Sharma, Executive Director for Integrated Consumer Business at Bridgestone India. The company sees this addition as an important step in deepening its retail network in one of its fastest-growing markets.
The Select Store concept is Bridgestone’s premium retail identity, created to offer more than routine tyre purchases. These outlets bring together modern facilities, expert consultations and technology-driven services that aim to improve safety, comfort and driving performance. The new Noida store follows the same format, offering a full-service tyre and mobility solutions experience under one roof.
Conveniently located at Shop No. 1 and 2, Pradhan Market, Link Road, near the Sector 101 Metro Station, the store is expected to serve a wide customer base in Noida and neighbouring areas. The company said the launch supports its broader strategy of expanding consumer touchpoints across high-growth regions in North India.
Speaking at the inauguration, Rajiv Sharma said Uttar Pradesh continues to be a priority market for the brand. He noted that the Noida outlet would help bring Bridgestone’s premium retail experience closer to customers seeking both high-quality tyres and dependable advisory services. He added that the Select format is designed to create a seamless, end-to-end experience built on trust and performance.
The store will stock Bridgestone’s latest premium tyres, including the Turanza 6i and the Dueler All-Terrain A/T002. Turanza 6i is built with ENLITEN technology and is designed for enhanced comfort, better fuel efficiency, improved braking and longer tread life. It also supports both internal combustion and electric vehicles. The Dueler A/T002, suited for mixed-use driving, features a tough build and aggressive tread pattern for reliable traction on varied surfaces.
With the launch of Tyre Shoppe India Pvt Ltd, Bridgestone India continues its push toward expanding its channel network and reinforcing its position as a partner in safe, reliable and sustainable mobility across the country.
