Staff Writer
New Delhi: Shriram Automall India Limited (SAMIL)—India’s Largest platform for pre-owned vehicles and equipment generated business worth Rs 100 crore plus by conducting physical and online auctions of pre-owned vehicles and equipment at 135+ Auto Malls nationwide.
About 11,000 pre-owned vehicles and equipment from top-tier NBFCs, Banks, OEMs, Insurance Firms, Aggregators, and Dealers were successfully transacted, showcasing the depth and strength of the Indian pre-owned asset market.
The Diwali Auction 2025 was powered by SAMIL’s revolutionary physical and online (Phygital) model, seamlessly integrating live, on-ground Automall auctions with real-time digital bidding via the MySAMIL App and Live Bidding on bids.samil.in. About 13,000 keen buyers participated in the auction across the country.
“The festival auction turned into a live arena of choice. From sleek two-wheelers and family cars to robust tractors, trucks, and construction machinery, buyers across the country—including farmers in Punjab, fleet owners in Maharashtra, and entrepreneurs in Tamil Nadu—found the perfect asset to power their growth engines. Whether on the auction floor or from the comfort of home, every bidder experienced the same thrill of competition and celebration. The MySAMIL App streamed the auctions live, ensuring participants could bid and win with transparency and convenience.” Said Mr Sameer Malhotra, Director & CEO – SAMIL.
As it’s CSR initiative SAMIL during it’s festive auction festival went beyond business by making a meaningful impact on society. The company awarded numerous Junior Einstein Scholarships to children of deserving individuals from the automotive industry, supporting their education and future aspirations. Additionally, tree plantation drives were conducted across every auction location, reflecting SAMIL’s commitment to environmental sustainability and a greener India.
Mr. Sameer Malhotra, Director & CEO – SAMIL, said: “The SAMIL Auction 2025 was a celebration of India’s entrepreneurial spirit and the power of its festive joy. Hosting 135+ auctions simultaneously and achieving over ₹100 Crores in transactions in a single day is not just a milestone; it’s a testament to trust, technology, and teamwork. Our auction model, AI-powered bidding, and real-time dashboards have redefined how Indians buy and sell pre-owned assets.”
