Staff Writer
New Delhi: Roppen Transportation Services Private Limited (Rapido), India’s largest and most affordable one-stop mobility platform, on Monday announced a collaboration with the Ministry of Road Transport & Highways (MoRTH) to support nationwide awareness and citizen participation for the Government of India’s Rahveer Scheme, a flagship initiative aimed at encouraging timely assistance to road accident victims during the Golden Hour.
The collaboration was formally announced in the presence of Nitin Gadkari, Union Minister for Road Transport & Highways, senior officials from the Ministry, and Aravind Sanja, Co-founder Rapido.
Speaking at the event, Nitin Gadkari, Union Minister for Road Transport & Highways, said: “Road safety is a shared responsibility and citizen participation is critical to reducing fatalities on our roads. Through the Rahveer Scheme, we seek to encourage individuals to assist accident victims without hesitation and help save lives during the Golden Hour. I appreciate Rapido for leveraging its extensive captain community and technology platform to support this important national initiative
and help take this message to citizens across the country.”
Commenting on the collaboration, Aravind Sanka, Co-Founder, Rapido, said: “Every day, millions of Indians interact with Rapido Captains across cities and towns. This gives us a unique opportunity to contribute beyond mobility and help build awareness around issues of national importance. Through our partnership with MoRTH, we are proud to support the Rahveer Scheme and encourage greater citizen participation in road safety. The overwhelming response from our captain community and the Guinness World Record achievement reflects a shared commitment towards creating safer roads and fostering a culture of responsible action during emergencies.”
As part of the initiative, Rapido will leverage its technology platform, extensive reach across 400+ cities and India’s largest mobility captain community to drive awareness around the Rahveer Scheme through a combination of digital engagement, in-app education, social media campaigns and on-ground outreach
initiatives.
Marking the launch of the collaboration, over 4 lakh Rapido Captains from across the country collectively took the Rahveer Pledge through the Rapido platform, creating a Guinness World Record and demonstrating their commitment towards promoting road safety, responsible citizenship and timely support for accident victims.
The Rahveer Scheme is designed to encourage citizens to come forward and assist road accident victims during the critical Golden Hour, when immediate intervention can significantly improve the chances of survival and recovery.
Through this partnership, Rapido aims to help amplify awareness about the scheme amongst millions of citizens, commuters and captains across India. Rapido’s awareness efforts will include a series of digital and on-ground activations, including in-app engagement, educational content, captain outreach programmes and visibility initiatives across key markets. The company will also integrate road safety messaging across multiple consumer and captain touchpoints to help drive sustained awareness around the Rahveer Scheme.
