Staff Writer
Pune: Force Motors Limited, India’s leading van manufacturer and a prominent name in the country’s automotive sector, has announced a strategic partnership with Zoho Corporation to drive a comprehensive digital transformation across its vast dealer network. The collaboration is part of Force Motors’ broader initiative, Project DigiForce, which aims to enhance customer satisfaction, streamline operations, and embed innovation across the company’s value chain.
Under this initiative, Force Motors will implement Zoho’s advanced Customer Relationship Management (CRM) and Dealer Management System (DMS) solutions, along with a suite of 12 AI-powered front-office applications. The cloud-based platform will replace the company’s legacy systems, offering a unified and modernized framework for marketing, sales, service, customer engagement, and internal collaboration.
The company operates a widespread network comprising over 200 dealerships, 70 authorized service centers, and 30 parts centers across India, in addition to its global distribution presence in more than 25 countries. The deployment of Zoho’s integrated CRM-DMS platform is expected to significantly boost the operational efficiency of these networks, enabling smarter, data-driven business decisions and improving the customer experience at every interaction point.
Prasan Firodia, Managing Director of Force Motors, emphasized the strategic importance of the partnership. “Through Project DigiForce and our collaboration with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will also enhance the capabilities of our dealers and distribution partners in India as well as in our global markets. Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors’ commitment to advocate innovation and technology development in India.”
Echoing this vision, Mani Vembu, CEO of Zoho Corporation, noted, “Force Motors has long been a symbol of indigenous engineering excellence, backed by a strong nationwide dealer network and a growing global footprint. With Project DigiForce, they are complementing that legacy with a forward-looking digital vision to transform customer engagement across the entire lifecycle—from discovery and purchase to service, support, and ownership.”
He further added, “We are thrilled to partner with Force Motors on their digital transformation journey. The Zoho platform brings modularity, vertical depth, and agility to the core of this evolution. It is a collaboration we deeply value as Force Motors enters its next phase of growth.”
The partnership marks a major milestone in Force Motors’ digital transformation journey and sets a new benchmark for technology adoption in the Indian automotive sector. It reflects the company’s intent to equip its dealer network with future-ready digital tools and elevate the standard of customer engagement and operational excellence across the board.
